Let me start with a bit of background. Beli was founded in 2021 by Judy Thelen and Eliot Frost, two friends who were passionate about restaurants and had built a...Continue Reading
Online behavior isn’t random; it’s ritualized. People don’t just scroll, click, or share; they do it because patterns have been ingrained over years of digital exposure. Brands that understand these...Continue Reading
Yesterday, I was invited by a Nepalese/Gorkha family in India to visit their village near Dehradun, Uttarakhand, for Dashain—a festival that holds deep cultural and spiritual meaning. I was overwhelmed...Continue Reading
Most brands operate on the belief that if a product works better, people will automatically buy it. But in reality, utility is rarely the first hook. Utility keeps customers loyal;...Continue Reading
Welcome to the first edition of Signals & Stories. I’ve been around this industry long enough to see platforms rise and fall, creative formats go in and out of fashion,...Continue Reading
