Let me start with a bit of background. Beli was founded in 2021 by Judy Thelen and Eliot Frost, two friends who were passionate about restaurants and had built a personal system to rank every meal they ate. What began as a quirky, almost obsessive project quickly turned into an app that resonated with thousands,...Continue Reading

Online behavior isn’t random; it’s ritualized. People don’t just scroll, click, or share; they do it because patterns have been ingrained over years of digital exposure. Brands that understand these hidden behaviors can predict, influence, and even change what people do next.Continue Reading