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What is a backlink and outbound link in SEO ?

Hi, any one can tell me the that what is the backlink in SEO?

How we can use that for branding and promotions?

Out bound links are links that come from your website leading to another site while in bound back links stem from another website to your site. These two kinds of back links are the equally important and considered as the building blocks of a successful SEO campaign.

The backlink is a link one website gets from another website. Backlinks make a huge impact on a website's prominence in search engine results. This is why they are considered very useful for improving a website's SEO ranking. Search engines calculate rankings using multiple factors to display search results.

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