The Importance of Anchor Text in Back-links

5 Comments
Spread the love

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

Possibly the Best Digital Marketing Company in recent times. We do not focus on anything but on Organic Growth of your products and Services. We take care of your brand presence, and help you and your product / services grow. Get in touch for a quick / short demo for your product. We help organizations grow with the help of Digital space. Get in touch info@creativebuffs.com

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts
5 Comments
  1. Reply

    Very Good post ! keep sharing
    A digital journey that began in 2012 is making things fall in place perfectly. Riverhood is a digital marketing agency in Bangalore that is providing complete marketing solution, which helps brand from digital to offline marketing.
    Meet the designers, creators, seekers and social media Geeks at Riverhood. We are all that you would expect from the top digital marketing agency. Lets connect.

    Visit us – http://www.riverhood.in

  2. Reply

    I really love your site.. Excellent colors & theme.
    Did you build this web site yourself? Please reply back as I’m attempting to create my very own blog and would like
    to know where you got this from or what the theme is named.
    Appreciate it!

    • Reply

      This is a WordPress Theme named as SEOWP Theme. Yes, the rest designing part is being done by our Team. Let us know the details, through email ( info@creativebuffs.com ). We would for sure help you to get a beautiful template and a Live website of your own.

  3. Reply

    Hello to all, the conttents present at this website are genuinely awesome for people knowledge, well, keep upp the nice work fellows.

 

Leave a Comment