Google Ads Digital Marketing
Management
From the first keyword to the final conversion, we manage every Google Ads campaign type with one goal: maximum return on every rupee you invest. Search, Display, Shopping, YouTube, and Performance Max — all under one expert team.
Campaign Types
Every Google Ads Campaign Type — Managed by Certified Specialists
Each Google Ads campaign type serves a different stage of the buyer journey. We select the right mix for your goals and budget — and manage them as an integrated strategy.
Search Campaigns
The backbone of Google Ads — text ads that appear when users actively search for your products or services. We build tightly themed ad groups, write Responsive Search Ads with 15+ headline variations, and maintain negative keyword lists that prevent wasted impressions. Our Search campaigns average a 2.3% CTR versus the industry average of 0.9%.
Shopping Campaigns
Product listing ads that show your product image, price, and store name directly in Google search results — above text ads for most product queries. We manage product feed optimization (title, description, GTIN, image quality), campaign structure, and bidding strategies for Standard Shopping and Performance Max Shopping. E-commerce clients average 5.2× ROAS on Shopping campaigns.
Display & Remarketing
Visual banner ads across 2M+ websites in the Google Display Network. Most valuable as remarketing — showing your ads to users who visited your site but didn't convert. We create static and responsive display ads in all Google-required sizes, segment remarketing audiences by behavior (viewed product, added to cart, visited pricing page), and use Customer Match to target your existing CRM contacts.
YouTube Campaigns
India has 467M monthly YouTube users — the largest video audience on the planet. We run skippable in-stream ads (hook in first 5 seconds or the viewer skips), non-skippable ads (for brand recall), 6-second bumpers (for high-frequency awareness), and YouTube Shorts ads (for Gen Z reach). Our YouTube campaigns include video script guidance and creative direction.
Performance Max
Google's newest, AI-powered campaign type that serves ads across Search, Display, YouTube, Gmail, Discover, and Maps simultaneously. PMax works best with strong audience signals, quality creative assets, and properly configured conversion goals — areas where most accounts underperform. We set up PMax campaigns correctly from day one: asset groups by product category, audience signals from your best-performing customers, and conversion value rules.
Our Process
How We Work
Technical review of your existing account — Quality Scores, conversion tracking, campaign structure, wasted spend, and attribution model.
Keyword research, match type strategy, negative keyword list, and audience segment planning across all campaign types.
Structured campaigns with tightly themed ad groups, RSA variations, extensions, and all conversion tracking verified before launch.
Bid adjustments, search term review, A/B testing, asset performance monitoring, and audience refinement — every 7 days.
ROAS, CPL, CPA, Quality Score trends, impression share, and competitor analysis. Every recommendation backed with data.
Why Creative Buffs
Why Choose Creative Buffs
Top 3% of agencies in India — better support, earlier access to new features, and higher performance standards.
Most agencies specialize in Search only. We run all five campaign types as an integrated strategy — each feeding the others.
Every 1-point Quality Score increase reduces CPC by 16%. We obsess over Quality Score because it directly cuts your costs.
Negative keyword management, placement exclusions, and audience exclusions prevent your budget reaching irrelevant audiences.
GA4, GTM, Google Ads conversion tracking, and offline conversion imports — so every rupee spent is tied to a real business outcome.
You own your Google Ads account — always. We never hold accounts hostage. Monthly reports show exactly what was spent and what it generated.
Case Studies
Results — Verified From Client Dashboards
Inherited account at 1.9× ROAS. Rebuilt product feed, restructured shopping campaigns, added Performance Max with proper asset groups. ROAS reached 5.4× in 90 days.
Restructured keyword match types, rewrote all ad copy, added lead qualification questions to forms, fixed Quality Score from 3 to 8. 80% CPL reduction.
Created hook-first video scripts for skippable in-stream ads targeting study-intent audiences. Combined with Search remarketing, cost per enrolment dropped 52%.
FAQs
Frequently Asked Questions
Performance Max (PMax) uses Google's AI to serve your ads across all Google properties simultaneously — Search, Display, YouTube, Gmail, Discover, and Maps. Unlike Search campaigns where you control keywords, PMax uses audience signals and conversion data to find buyers. It works best once you have strong conversion history and quality creative assets. We run both in parallel for most clients.
Quality Score is rated 1–10 per keyword. A score of 7+ is good; 8–10 is excellent. Each point above the baseline reduces CPC significantly. We target a portfolio average of 7+ across all accounts and have achieved 8.4 average for several e-commerce clients.
Minimum effective spend depends on your industry CPC and conversion rate. For most Noida businesses, ₹30,000–₹50,000/month provides enough data volume to optimize. Competitive industries (real estate, legal, finance) require higher budgets due to elevated CPCs. We calculate your break-even point before recommending a budget.
Yes — all account access is via Google Ads Manager Account. We can take over your existing account or create a new one under your business's Google account. You retain full ownership at all times. For Noida and Delhi NCR clients, we also offer in-person monthly review meetings at our Sector 63 office.
Get More From Every Google Ads Rupee
Free audit of your Google Ads account — delivered in 48 hours with specific recommendations to improve ROAS and reduce CPC.