Paid Social Media Agency — Every Rupee Tracked to Revenue
A paid social media agency that treats your ad budget like it's their own. We build, manage, and optimize paid campaigns across Facebook, Instagram, LinkedIn, and YouTube — with in-house creative, weekly optimization, and ROAS-first reporting.
Common Challenges
Are You Struggling With Any of These?
High ad spend, low conversions?
Most paid social underperformance comes from one of three causes: wrong audience targeting, weak creative, or a landing page that doesn't convert. We diagnose and fix all three.
Burning budget in the 'learning phase' forever?
Campaigns stuck in Meta's learning phase waste budget. The fix is properly structured ad sets with sufficient conversion events and the right optimization event — things most accounts get wrong.
ROAS declining despite the same spend?
Creative fatigue is the #1 ROAS killer on paid social. When audiences see the same creative repeatedly, CTR drops, CPM rises, and ROAS collapses. We test new creative weekly to prevent it.
No idea which campaigns are actually working?
Blended ROAS (platform-reported) often overstates performance due to attribution overlap. We set up view-through vs. click-through attribution correctly so you see accurate numbers.
Paid Social Services
Every Paid Social Platform — Managed by Certified Specialists
We manage paid campaigns across all major social platforms — with in-house creative, weekly optimization, and performance reporting that connects ad spend to real business outcomes.
Conversion campaigns, lead generation, catalogue sales, and retargeting — structured to maximize Meta ROAS. Average CPL reduction of 44% vs. previous agency for new clients.
Reels ads, Stories ads, carousel and Shopping ads. Creative built specifically for each placement — not recycled from Facebook. Our Instagram ad clients average 38% higher CTR.
→ Instagram Marketing →B2B demand generation — Sponsored Content, InMail, and Lead Gen Forms targeting decision-makers by title, company, and industry. Average CPL 35% below platform average.
Pre-roll, bumper, and Shorts ads reaching India's 467M YouTube users. Includes video script guidance and creative direction.
Static images, video ads, Reels ads, Story ads, and carousels — all produced in-house. 3–5 creative variants per campaign, tested systematically.
Weekly performance updates and monthly deep-dive reports. ROAS, CPL, CPA, CTR, and frequency — all benchmarked against industry averages.
ROAS Benchmarks
Our ROAS Benchmarks — Industry by Industry
Real performance data from our active client base. Use these as starting benchmarks before your first campaign.
| Industry | Best Platform | Our Avg. ROAS | Avg. CPL |
|---|---|---|---|
| E-Commerce / D2C | Instagram + Facebook | 4.8 – 6.2× | ₹280–₹420 |
| Real Estate | Facebook Lead Ads | 3.2 – 4.5× | ₹1,200–₹2,400 |
| Education / EdTech | Facebook + YouTube | 3.8 – 5.1× | ₹800–₹1,500 |
| Healthcare | Facebook Lead Ads | 3.0 – 4.2× | ₹600–₹1,100 |
| B2B / SaaS | LinkedIn Ads | 2.8 – 4.0× | ₹3,500–₹6,000 |
| Restaurants / Food | Instagram Reels Ads | 4.2 – 5.8× | ₹180–₹350 |
Our Process
How We Work
Full analysis of existing ad accounts — structure, creative, targeting, attribution, and wasted spend identified within 48 hours.
Audience research, creative brief, ad copy, and visual direction — all planned before a single rupee is spent.
Structured campaigns, ad sets, and creatives uploaded. Conversion tracking verified. All audiences populated.
Bid adjustments, creative refresh, audience refinement, and underperformer pausing — every 7 days without fail.
ROAS, CPL, CPA, frequency, CTR, and creative performance. Every number explained in plain language.
Why Creative Buffs
Why Choose Creative Buffs
We don't celebrate impressions or clicks. Every report starts with ROAS and works backward. Your revenue is our metric.
Ad creative designed and produced by our team — no waiting for external agencies. New creative tested weekly.
Creative fatigue is caught and fixed weekly. We maintain 3–5 active creative variants per campaign at all times.
View-through and click-through attribution set up correctly from day one. Platform-reported ROAS and actual ROAS are both tracked.
One account manager coordinates Facebook, Instagram, LinkedIn, and YouTube — ensuring consistent strategy and unified reporting.
Your ad accounts are yours. We never create agency-owned accounts for client campaigns. Full ownership always.
Industries We Serve
Industries We Serve
Sector-specific strategy for businesses across Delhi NCR.
Case Studies
Results — Verified From Client Dashboards
Inherited underperforming account. Rebuilt campaign architecture, refreshed all creative, added Reels ads and full-funnel retargeting. ROAS tripled in 90 days.
Account-based campaign targeting 200 specific companies by name. Personalized Message Ads + Sponsored Content. 6 closed deals.
Rebuilt audience targeting, added lead qualification questions, switched to video-first creative. 80% CPL reduction in 60 days.
Client Testimonials
What Our Clients Say
"Creative Buffs cut our Facebook CPL from ₹3,200 to ₹870 in 3 months. The creative testing framework they run — three new ad variants every week — is the difference between them and every agency we've worked with before."
"Our LinkedIn campaigns were generating leads but at terrible quality. CB restructured the targeting to specific job titles and added Lead Gen Form qualification questions. Lead quality improved dramatically, CPL dropped 35%."
"Instagram ads went from a cost centre to our #1 revenue channel in 4 months. Reels ad creatives performing at 5.2× ROAS — levels we didn't think were possible from social."
"The attribution setup they did in month one changed everything. We finally know that Google Search generates higher-value deals while Facebook generates more volume. We manage budget allocation completely differently now."
FAQs
Frequently Asked Questions
We recommend ₹30,000–₹50,000/month minimum ad spend for Facebook and Instagram to generate sufficient conversion data. LinkedIn requires ₹50,000+/month due to higher CPMs. Below these thresholds, campaigns often stay in the learning phase and can't optimize.
We create all ad creative — video, static images, carousel, Stories, and Reels ads — in-house. You supply brand assets (logo, product images, brand guidelines). We handle all design, copywriting, and video editing.
Paid social campaigns begin delivering results within 7–10 days of launch. The first 14 days are the learning phase where Meta's algorithm optimizes delivery. Most clients see their first qualified leads within the first week, with ROAS improving steadily from month 2 onward.
Yes — account takeovers are a significant part of our work. We audit the account, identify root causes of underperformance, present a recovery plan, and execute it in the first 30 days. Average ROAS improvement: 2.4× within 90 days of takeover.
Stop Wasting Your Paid Social Budget
Get a free audit of your current ad accounts — we'll identify exactly where budget is leaking and what needs fixing to improve ROAS.
Get a Free Quote
Let's Improve Your Paid Social Performance
Share your ad account details and goals. We'll prepare a free audit with specific ROAS improvement recommendations.
🔒 We never share your data. No spam, ever.