Social Media Advertising Services
That Drive Results
Paid social done right isn't just about spending money — it's about spending it precisely. We build, manage, and optimise paid campaigns across every major social platform, with every rupee tracked to a real business outcome.
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Paid Social Advertising Across Every Major Platform
We don't spread your budget thin across every channel. We identify the 2–3 platforms where your customers convert — and go deep with targeting, creative, and optimisation that actually moves the needle.
Meta's ad platform remains the most powerful audience-targeting tool available to Indian businesses. We run conversion campaigns, lead generation forms, catalogue sales, video views, and retargeting sequences — all structured to maximise your Meta ROAS across Feed, Stories, and Reels placements.
Instagram's visual-first environment rewards creative that stops the scroll. We design and test Reels ads, Stories ads, carousel formats, and Shopping ads — with creative built specifically for each placement, not just recycled from Facebook. Our Instagram ad clients see 38% higher CTRs than the industry average.
The highest-intent B2B audience on any social platform. We run Sponsored Content, Message Ads, and Lead Gen Forms targeting decision-makers by job title, company size, industry, and seniority. LinkedIn's CPL is higher — but so is deal value, and our optimisation consistently brings it below client benchmarks.
YouTube reaches 467M users in India monthly — more than any other video platform. We run skippable and non-skippable pre-roll, 6-second bumpers for brand recall, and Shorts ads for discovery. Video creative strategy and scripting are included in our YouTube ad management.
For brands targeting 18–34 year olds, Snapchat delivers reach at CPMs that are 40–60% lower than Meta. We manage Snap Ads, Story Ads, and Collection Ads — especially effective for fashion, entertainment, food, and consumer apps looking to reach young India.
Pinterest users are in active planning mode — 97% of searches on Pinterest are unbranded, meaning they're looking for inspiration and products, not specific brands. For home decor, fashion, food, and weddings, Pinterest Promoted Pins drive high-intent traffic at lower CPCs than Google.
Campaign Optimisation
Campaign Optimisation — What Happens After the Launch
Most agencies launch a campaign and revisit it monthly. We optimise weekly — analysing creative fatigue, audience saturation, bid strategy efficiency, and landing page conversion rates to keep ROAS climbing, not drifting.
We test headlines, visuals, CTAs, and ad formats in structured experiments — not random changes. Every test has a hypothesis, a control, and a statistically valid sample before we declare a winner. Creative fatigue is detected and addressed before it hits your ROAS.
We build layered audience structures — custom audiences from your CRM, pixel-based retargeting pools, and lookalike audiences modelled on your highest-LTV customers. As campaigns mature, we continuously refresh audiences to prevent saturation and CPM inflation.
Manual CPC, automated bidding, cost caps, bid caps, and target ROAS bidding each have their place. We select the right strategy for your campaign objective and budget — and we switch strategies when the data tells us to, not when it's convenient.
Ad performance doesn't stop at the click. We analyse post-click behaviour — time on page, scroll depth, form abandonment, and checkout drop-off — and make recommendations (or direct edits, with your permission) to landing pages that are killing conversion rates.
ROAS Benchmarks
ROAS Benchmarks — Industry by Industry
Realistic performance expectations by industry and platform — based on our active client data, not industry blog estimates. Use these as a starting benchmark before your first campaign.
| Industry | Best Platform | Avg. ROAS We Deliver | Avg. CPL | Notes |
|---|---|---|---|---|
| E-Commerce / D2C | Instagram + Facebook | 4.8 – 6.2× | ₹280 – ₹420 | Shopping campaigns + Reels retargeting |
| Real Estate | Facebook Lead Ads | 3.2 – 4.5× | ₹1,200 – ₹2,400 | Long sales cycle; ROAS measured on qualified leads |
| Education / EdTech | Facebook + YouTube | 3.8 – 5.1× | ₹800 – ₹1,500 | Video ads drive significantly lower CPE |
| Healthcare / Clinics | Facebook Lead Ads | 3.0 – 4.2× | ₹600 – ₹1,100 | Local radius targeting essential |
| B2B / SaaS | LinkedIn Ads | 2.8 – 4.0× | ₹3,500 – ₹6,000 | Higher CPL, higher deal value; LTV ROAS is strong |
| Restaurants / Food | Instagram Reels Ads | 4.2 – 5.8× | ₹180 – ₹350 | Visual creative quality is the #1 variable |
| Fitness / Wellness | Instagram + YouTube | 4.0 – 5.5× | ₹420 – ₹780 | Before/after creative and testimonial ads perform best |
Benchmarks represent Creative Buffs client averages over Q1–Q4 2024 across accounts spending ₹1L–₹20L/month. Individual results vary based on creative quality, landing page, and offer.
Ad Creative
Ad Creative That Stops the Scroll
Creative is the single biggest lever in paid social performance — more impactful than targeting or bidding strategy. Our in-house creative team produces platform-native ad assets that are built to convert, not just to look good in a portfolio.
Hook-first video scripts, motion graphics, and UGC-style video ads optimised for each platform's aspect ratio, audio-off behaviour, and average watch time. We produce video creative in-house — no external agency delays.
High-converting static image ads and carousel sequences with clear visual hierarchy, benefit-led copy, and strong CTAs. We test 3–5 creative variants per campaign and let performance data determine the winner.
Vertical-first (9:16) ads designed for Stories and Reels placements — with native-feeling design that blends into organic content instead of screaming "this is an ad." Our Story ads see 40% higher completion rates than industry benchmarks.
Headlines, primary text, and CTAs written by direct-response copywriters who understand how to communicate value in 5 words, not 50. Every copy variant is structured around a tested persuasion framework (problem → agitation → solution).
Case Studies
Paid Social Results — Campaign by Campaign
Numbers from real campaigns, verified against client ad account dashboards.
Inherited an account spending ₹8L/month at 1.9× ROAS. We restructured the campaign architecture, refreshed all creative, implemented a full-funnel retargeting sequence, and introduced Reels ads. Within 90 days, ROAS reached 5.4×.
A Noida SaaS company needed enterprise leads — not SMB contacts. We built an account-based LinkedIn campaign targeting 200 specific companies by name, with personalised Message Ads and Sponsored Content. 28 demos booked in 60 days, 6 converted to paying accounts.
A Sector 150 developer's Facebook Lead Ads were generating volume but poor quality. We added qualification questions to the form, switched to a video-first creative strategy, and narrowed targeting to in-market buyers with budget intent signals. CPL dropped 74%.
FAQs
Paid Social Advertising — Common Questions
We recommend a minimum of ₹30,000–₹50,000/month in ad spend for Facebook or Instagram to generate statistically meaningful data and optimise properly. Below that, the algorithm doesn't have enough conversion volume to exit the learning phase efficiently. Our management fee is separate from ad spend.
Most campaigns begin generating leads or conversions within the first 7–10 days. The learning phase (where Meta's algorithm optimises delivery) typically takes 7–14 days. We share first performance data at the end of week one and run the first optimisation review at the end of week two.
We create all ad creative in-house — static images, carousel ads, video ads, and copywriting. You supply brand assets (logo, product photos, brand guidelines) and we handle everything else. If you have existing creative you'd like to test, we'll review it and integrate the strongest pieces into our testing framework.
ROAS stands for Return on Ad Spend — it measures how much revenue you earn for every rupee spent on ads. A 4× ROAS means ₹4 in revenue for every ₹1 in ad spend. What's "good" depends on your margins: a business with 70% gross margins can profitably run at 2× ROAS, while one with 20% margins needs 5×+. We calculate your breakeven ROAS before we launch any campaign.
Yes — account takeovers and rescues are a significant part of our work. We audit the account, identify what's causing underperformance (typically a combination of poor audience structure, creative fatigue, and misaligned objectives), present a recovery plan, and execute it within the first 30 days. Our turnaround case studies show average ROAS improvements of 2.4× within 90 days.
Stop Guessing. Start Scaling.
Get a free audit of your current paid social campaigns — we'll show you exactly what's wasting budget and what to fix to improve ROAS in the next 30 days.